Spring is over and Summer is on! Property owners and managers may want to get a jump on an apartment community’s most important marketing tool: curb appeal. Each Summer prospective residents emerge from winter hibernation and begin seeking new places to live. And a property with great curb appeal stands out from the crowd in more ways than one.
Simply, a property that has great curb appeal begs for a look inside.
And while much emphasis is placed on a property’s digital presence through colorful descriptions of amenities and studio-quality photographs, if a property doesn’t convey that same image at a glance from the street there won’t be many takers. Apartment hunters may cruise on by to the property down the street.
Here are four property management tips to enhance the visual appeal for your apartment property.
Outdoor Lighting Enhances Nighttime Curb Appeal
Properties need to have curb appeal at night, and effective outdoor lighting makes a stunning impression, not to mention create a sense of safety and security. Enlisting a professional lighting specialist is the first step to maximize the potential effect of building structure and texture.
Most will tell you that a common mistake in outdoor illumination is under lighting an area, usually the result of using too few fixtures. Lighting should be balanced to avoid dark areas and those that are overly lit. Also, lighting shouldn’t be limited to landscape and around entrances: Lighting cut-ins create depth and visual interest.
Consult SFMS to discuss how our in-house Electrical Division can enhance your properties lighting needs.
Do Apartment Face Lifts Fast with Exterior Painting
Tidying up the exterior of buildings with a fresh coat of paint or just some touch up won’t break the budget, and give clubhouses, leasing offices, and entry ways a clean, manicured look. Also, because wood rots over time, some attention may be needed to balconies, especially those that face the street.
And don’t forget to recondition or repaint perimeter fencing. A strong, sturdy fence not only looks great but also is a valuable safety feature.
Consult SFMS to discuss how our in-house team can enhance your Exterior Building needs.
Restripe Parking Lots
Repaving is a big capital expense that may get deferred from year to year but a smooth, well-maintained parking lot and entry way are just as appealing as even the most sophisticated architecture. Often, just resealing asphalt surfaces not only protects the life of the driveway or entryway but also affords a fresh look.
Consider restriping parking areas that are visible from the street, especially those in front of the leasing office. For a more elegant look, complete coverage or blending interlocking driveway paver stones with concrete aprons make for great front entrances.
Consult SFMS to discuss how our in-house Asphalt Paving & Concrete Division can enhance your properties parking lot.
Create Unique Curb Appeal with Creativity
Consider using space next to the property’s sign for more than just a flowerbed. A decorative, functional bench, small water feature, or statuary invites prospective residents into the property.
This technique can be used even beyond the front driveway at properties that have large entrances. Filling the middle of a circular drive with a sheltered seating area or reflecting pond adds eye-catching appeal.
Curb appeal goes a long way toward inviting prospective residents to learn more about an apartment community and establishing a good first impression. There is no better time to work on your property’s curb appeal than the change of seasons and getting a jump on your property’s curb appeal may separate yours from the next.